Recently I was enticed into activatingÂ you so that you couldÂ add a section to my Google News page populated with stories targeted by my search history.Â I truly believe that those of us that live in today’s great information glut need ways to filter irrelevant chatter and focus on meaningful news, so, with great hope in my heart, I waited as you generated a custom list of news items relevant to me and my interests.
What would you find for me?Â Exciting new developments in science, subtle analyses of the health care debate, new movies I might enjoy, book reviews…
Now, I would like to apologize for providing any search terms that confused you into thinking that I care about news items involving Octomoms,Â Jon Gosselin’s ‘bachelor romp’, or Project Runway.Â I am pretty sure I have never searched for any of these terms before, or their components, soÂ perhapsÂ youÂ weight popular news items too heavily, or you need some time to get to know me better.Â After all, it took a while for TiVo to correct it’s gaydar, so maybe you need time to see that I am notÂ a B-list celebrity gossip-maven.*
In any case, please stop bringing these, or similar items to my attention.Â If I wanted this sort of crap, I would just visitÂ TMZÂ .Â
* I recognize that thereÂ are interesting results in revealed preference and neuro-economics that show that peopleÂ sometimes do not admit to, or even appear consciouslyÂ aware of, their behavioral preferences.Â Despite this, I can only hopeÂ these results areÂ due to your poor performance, rather than some penetrating look intoÂ some unknown abyssÂ of my soul.